Defamation online: how can you protect yourself?
Virginia della Sala interviews Fulvio Sarzana.
There Web Reputation, or reputation on the web, It is an activity of collecting and monitoring everything that is said online about a specific product, service, project or event.
The underlying concept is quite simple. As in real life, each of us has a reputation. Good or bad, it may be. It affects the quality and nature of the relationships of those with whom we interact..
This may seem obvious, but the ways in which personal judgment is formed are not so straightforward. There are many factors: the reputation of those we associate with, our ethical and moral values, past actions, future plans, and so on. Everything contributes to our reputation.
As in real life, reputation also matters online; especially for all those individuals who need to protect and safeguard your brand, it becomes a real online business card.
This is a fundamental strategic activity for companies and organizations, as it allows them to understand the general online opinion regarding the topic they are interested in. Monitoring web reputation can be a crucial activity. in continuum, when you're conducting a specific online communication activity and want to measure its effects over time, or when you're conducting a snapshot of the current situation—for example, when you want to know user opinions before entering a specific market. Web reputation activities allow for the analysis of two different references: the first is opinion leaders and the press, the second is directly affected users.
In fact, through monitoring, the companies and organizations involved can know in real time any minus e plus of their products, services, projects or events, as users have now become accustomed to reviewing online and sharing their opinions with other users on the things that are closest to their hearts.
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